For color treated hair. Enhances lasting color & helps protect against fade & UV damage. Natural extracts of sunflower + white tea. Why b-leve? b-colorful shampoo for color treated hair is a rich moisturizing formulation that contains natural extracts of sunflower and white tea. Cationic chemistry, the leading technology in performance hair care, specifically targets damaged areas along the hair shaft and at the ends. This enhanced precision formula does not require the use of high levels of silicones. Contains sunflower extract - for protection against color fading & UV damage. Contains white tea extract - for gloss, strength & long lasting shine. Paraben-free. Antioxidant & vitamin rich. No animal testing. Made in Canada.