Increases moisture, shine & manageability. Natural extracts of cactus + kelp + white tea. Why b-leve? b-hydrated shampoo is a rich and fortified formulation that contains natural extracts of cactus, kelp and white tea. Cationic chemistry, the leading technology in performance hair care, specifically targets damaged areas along the hair shaft and at the ends. This advanced precision formula does not require the use of high levels of silicone. Contains cactus extract - for moisturizing damage repair. Contains kelp extract - for shine and manageability. Contains white tea extract - for gloss, strength & long lasting shine. Paraben-free. Antioxidant & vitamin rich. No animal testing. Made in Canada.