Made with whole grain Quaker oats. Helps promote healthy hearts. Excellent source of B-vitamins to help convert food into energy. Diets rich in whole grain foods and other plant foods and low in total fat, saturated fat, and cholesterol, may reduce the risk of heart disease. Embrace life. Embrace each day with the just-right sweetness and trusted nutrition of Quaker Life. With whole grain Quaker oats and an excellent source of B-vitamins to help convert food into energy, you're ready to make the most of everyday. Look at life in a new way. Make the most of rainy days. Reach new heights. Quaker Life is the perfect start to your best days. Smart choices made easy. Quaker Life Cereal is a smart choice because it's made with whole grains to help support heart health and is saturated fat free and is naturally cholesterol free. Meets American Heart Association food criteria for saturated fat and cholesterol for healthy people over age 2. While many factors affect heart disease, diets low in saturated fat and cholesterol may reduce the risk of heart disease.