Naturally cleansing. Yes to recognize that bath time is really playtime. Yes to feel-good ingredients, like soothing organic aloe vera, nourishing organic melon and moisture-packed vitamin E. Yes to tear-free suds piled up way high. Yes to 100% natural. Soothes, nourishes, moisturizes. Organic aloe vera, melon and vitamin E. 100% natural. Tear-free, hypoallergenic. Giggle-full. Free of petrolatum and SLS. Paraben-free, naturally! Cruelty free.