Yes to protecting the cutest little bottom that ever was. Yes to organic aloe vera to soothe, vitamin-rich pumpkin to nourish, and natural zinc oxide to keep wetness locked out and the love locked in. Yes to 100% natural. Soothes, protects, softens. Organic aloe vera, pumpkin seed oil and zinc oxide. 100% natural, hypoallergenic. Tends to tender tushes. Free of petrolatum and SLS. Paraben-free, naturally! Cruelty free.