80 loads (This package contains 80 loads (as measured to line 2 on scoop.) The precise number of loads from each package will vary slightly with the method of scooping and settling during shipment). Safe on colors. Same powerful clean as Tide Plus Bleach. If you have a High Efficiency washer, we recommend using Tide High Efficiency. Paperboard made from 100% recycled paper (minimum 35% post-consumer). Safe for septic tanks. Contains no phosphate. Visit us at www.tide.com. The makers of Tide do not manufacture any private label detergents. Use together to keep whites like new wash after wash: Vivid White + Bright detergent + Vivid White + Bright in-wash booster.